SPORT CHALET
Shot on location for 5 days on the beautiful shoreline of Crystal Cove, this lookbook showcases summer looks from key brands featuring team riders. My roles were art direction, project planning, design, production and print buyer. Distributed as both a print catalog and online lookbook.
Role: Art Direction, design and production.
Email design utilizing modular elements to maximize A/B testing benefits and message tailoring. Showcases a range of messages to support product-specific, category and sale initiatives.
Role: Graphic design and coding.
Winter Online Lookbook
One of many exciting Lookbooks I created for Sport Chalet. Our goal on this project was Destination: Winter.
Role: Art Direction, design and production.
Photography: Greg Carter/Nuvisions